Ecommerce Returns Statistics: 2026 Market Report
As consumers become more discerning, the rate of returns has climbed, with projections for 2026 reaching between 20.4% and 24.5% for general ecommerce. Recent data shows that 47% of global consumers (and 40% of Americans) now identify as “value seekers”—individuals who intentionally sacrifice convenience for savings, trade down to private-label brands, and exhibit deal-driven habits.…